Hello All - good work today. SInce the writing session, I had some additional thoughts I would like to share:
The great things about the copy as it stands include:
1) it sets up a good model for family dialogue
2) introduces family members as players in prevention
3) deals with several important issues around gender, resistance, prevention,etc...
4) very clear and emphatic
My concern is that in achieving all the above, it lost a bit of it's humor and/or digitally/texty edge that is part of the core idea.
It's still all good, but let's see if we can make it just a bit better.
My suggestion is to look at the following two possibilities (either together or separately):
1) as you add background text, you see if you can re-insert some light humor and family insights.
2) as you insert the headline/dialogue conversation, feel free to revise the spelling a bit to give a more contemporary feel to the grammar and syntax. We can always to revert to the more formal wording, but let's see if we can lighten it up while keeping the message just as strong.
PLZ! let me know if you have any questions. AG
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