Things To Do

1 Branding

poster

billboard

bus side ad

interactive/environment

* broadcast

2 Website

family tree

homepage / info page

DL printouts

links to other sources

* facebook / e-vite birthday calendar

3 Dr. Office

printout from site

pamphlets 

take home test

post colonoscopy reminder

Wk 11 Conclusion

Posters (.ai) - http://download.yousendit.com/ZW9COU1abWdGR0ZMWEE9PQ
note: I don't have the beige one with conversation, so you have to work off your memory or ask Rachel for it.

Old website (.pdf) - http://download.yousendit.com/ZW9COU1XRStrWTkzZUE9PQ
this is the old version, new version will be updated asap.

Simpson couch -



-------------------------------------------------------------------------------------------

web/media
Rachel - 1)script/subtext, 2) logo bumper, 3) storyboard animatics... by sunday
Suzanne - 1)full-size layout for print presentation (2.5ft off the ground), 2)poster... by end of work session
Joy - 1)homepage, 2)family+CRC, 3)prevent CRC, 4)info/resources, 5)banner ads... by sunday


environment
Christina - 1)couch setting (side-table, lamp, carpet), 2)bubble vellum promenade
Youllie - 1)bus bench, 2)trailer

small prints
Lindsey - 1)test kit, 2)brochure/pamphlet, 3)colonoscopy reminder, 4)holiday checklist, 5)result-sharing card... styles+lorem ipsum by sunday

-------------------------------------------------------------------------------------------
work session : Saturday 11/21, 2pm
                      ** finalized final presentation room set-up plan
placeholder deadline : Tue. 11/24, 7pm
                                 ** b/w printouts in actual size or actual stuff if you're done
preflight deadline (rehearsal) :  Tue. 12/1, 7pm
                                 ** everything done!!!!!!!
super thursday :  12/3, 8am
                          ** WOO HOO!!!


EVERYONE NEEDS PRESENTATION CARDS FOR FINAL, NOT SKETCHBOOKS.

BLUE STAR: downloadble image

Here is the thing with a scarf, you can download it and put it into your form.

The color is Pantone 294.
The minimum size is 0.5 inch in width, that's a rule set by NCCRT.
( I think it can be smaller on giveaways....)

WK10 Class Conclusion

FIRST
templates distributed / logo distributed
finalized logo(.ai & .pdf): link

SECOND
Rachel - initial clean-up of key art (sub-copy)
             motion, animated PLZ, storyboard

Lindsey - all small print apps
              take-home test
              post-colonoscopy reminder
              holiday checklist
              "camp" postcard (circle the answer)
              pamphlets

Youllie - Mobile exhibit
             dice game (synched public sculpture / small give away with Lindsey)

Suzanne - talk to Allison about secondary expressions

Christina - room design
                color draft
                sculpture with Youllie

Joy - website layout
        comp of site
        2-part conversation message board package


PROTOTYPE CONVERSATIONS
Prevention Msg:
"Jane had colon cancer !?!?!?"
"No, sis prevented it. Doc removed polyps early."

Age Msg:
"Aren't we too young for colonoscopies?"
"Well... mom had polyps removed when she was only 45."

Gender Msg:
"My mom had colon cancer."
"Really? I didn't know women could get colon cancer."

Male Reluctance Msg:
"Dude, no way am I having that 'procedure."
"Don't you think Dad would have prevented his colon cancer if he could have?"


FOR DR'S OFFICE ONLY:
After Colonoscopy:
"What's next? (or Now what?)
Talk to your Dr. about the results and then......

(...family PLZ!)"

FIT Test:
"I'm supposed to do what!?!

yup... tell your family all about the results!"

Email enable & minor changes

Dirk mentioned about having the email-forward option so everyone can stay in touch with the blog. Here it is!


I moved the to-do list to the top, we'll edit it as project goes, and we can cross things out if we're done with it!!   >: ]

LINK: There is a new link list on the bottom right, there are links to dotED and kinko's if you need to print something. Feel free to add more links to that!!

CATEGORIES: new labels added to help sort posts.
Branding means all the stuff we have to do under the branding section on to-do list.
Inspiration... inspirations or research that may inspire people.

 that's all!

don't forget the work session tonight :)

- Joy

Client is speaking..

Hi all,
I like to share some authentic informations from today, showing the difficult issues institutions like mayo clinic are facing.

1. The family tree software:

On 11/7/09 6:31 AM, "Limburg, Paul J., M.D." wrote:

Hi Elisa - we talked with our legal team and since there are multiple parties involved in the family history software development, we are not able to share these materials at the present time…very sorry. Will continue to explore and let you know if we find a different route…Paul

The good news about the bad news: We are free to develop our own solution.

2. The Blue Star (I knew it):

Dear Art Center Colleagues --

The issue of including the Blue Star on the students' material that came up on another call. If at all possible, I would very much appreciate it if you could encourage the students to include the Blue Star in their materials. The Blue Star need not be the center of the campaign or replace any designs already underway, but if it could be incorporated or added as a tag, I believe that would be appropriate.

The Blue Star serves to help unify and magnify various CRC screening messages -- we are always encouraging our membership to use the Blue Star, so I would be remiss if we did not encourage the students to include the Blue Star in their materials as well. Furthermore, since we will be looking to many of our partners to help distribute the final creations, I think including the Blue Star will be help ensure that the students' work complements other efforts.

I know I was not there in person on the 29th, so I apologize for the 11th hour request -- I am only writing because I do think it is an important one.

Please let me know if you have any questions or concerns -- and others should feel free to weigh in, as well.

Mary Doroshenk, MA

I woud say: understandable and conclusive. So, start considering how we react on this request. May be you start figuring out an appropriate place for the symbol or - even better - for two or more symbols. We should discuss the "sender"-problem on our next class meeting.

Best
Dirk-Mario